The SlimLine is the newest line of lunchboxes offered by EMSA. Developed by young professionals, for young professionals, this line offers slimmer lunchboxes designed to be carried in laptop or messenger bags. Unlike the much bulkier lunchboxes offered on the market today, the SlimLine offers a solution that does not spill, allows for all lunching foods, and fits within professional environments. The centrepiece of the SlimLine is the SlimFit sleeve; a sleeve designed especially for the SlimLine boxes. The lunch and snackbox fit snugly inside the sleeve, keeping the lunchboxes in place and easily accessible inside the bag. The sleeve also ensures that the clips cannot accidentally come loose if the bag is dropped or shaken, guaranteeing a spill-free experience.
The SlimLine uses EMSA seal technology identical in size and function to those of the current Clip&Go products. Currently, the SlimLine offers a lunchbox, snackbox and thermos bottle. The snackboxes are half the size of a lunchbox, meaning the lunchbox can be substituted for additional snackboxes in the SlimFit sleeve for maximum flexibility and mobile enjoyment.
The original design brief pitched to EMSA can be found here.
On this website, all details and information regarding the design process can be found. Navigation is possible through the tabs in the top right of the page.